The Best of Guerrilla Marketing How to achieve conventional goals using unconventional ways
Jay Conrad LevinsonVision Books : The Best of Guerrilla Marketing : Jay Conrad Levinson : Book (ISBN: 8170946301) Susan Wright Pages: 112 Price: Rs. 145 Format: Paperback
ISBN13/10: / 8170946301 Availability: Yes
Latest Print in 2008
How to achieve conventional goals using unconventional ways
marketing is pursuing conventional goals using unconventional means,"
highlights the bestselling author Jay Levinson. In this book, he shares the now
world-famous principles that power guerrilla marketing:
that differentiate and define guerrilla marketing
characteristics of a guerrilla marketer
guerrilla market attack
media for delivering guerrilla marketing messages
marketers derive "unfair advantage" on technology
How to get big
payback from all your marketing spend
guerrilla marketing weapons.
A cult that
spread like wildfire, guerrilla marketing has already become textbook marketing.
From the guru
of guerrilla marketing here are exclusive, encapsulated lessons for marketing
and advertising professionals, business owners, entrepreneurs, and all business
executives interested in applying the amazing, proven power of guerrilla
"An invaluable resource" —Graham D. S. Anderson, General Partner, EuclidSR Partners
"This primer should be required reading . . . it is short, authoritative and worth its weight in gold" —Murray B. Low, Executive Director, Columbia Business School, USA
Jay Conrad Levinson
Jay Conrad Levinson is the author of the best-selling marketing series in
history, “Guerrilla Marketing,” plus twenty four other business books. His
guerrilla concepts have influenced marketing so much that today his books appear
in thirty seven languages and are required reading in many MBA programs
Jay taught guerrilla marketing for ten years at the extension division of the
University of California in Berkeley. And he was a practitioner of it in the
United States — as Senior Vice-President at J. Walter Thompson, and in Europe,
as Creative Director at Leo Burnett Advertising.
He writes a monthly column for Entrepreneur Magazine, articles for Inc.
Magazine, a syndicated column for newspapers and magazines and online columns
published monthly on the Microsoft and GTE websites. Jay has also served on the
Microsoft Small Business Council and the 3Com Small Business Advisory Board.