E-mail marketing is a fast, inexpensive, and highly effective way to reach your customers directly. Around the world, companies big and small are all clocking billions of dollars of sales using responsible e-mail marketing. And it generates sales and profits immediately and consistently!

The proven methods and important secrets that this book reveals will help you get started with e-mail marketing and in a matter of hours:

• How to build your e-mail list quickly

• How to write effective e-mail advertising copy and subject lines for your e-mails

• How to ensure that your e-mail will be received and read

• How to get high click-through rates for your e-mails

• How to dramatically increase the order response rate to your e-mail offers

• The best days and times to send your e-mails

• How to automate your entire e-mail marketing process

• How to build stronger customer relationships through e-mail

• How to generate new sales leads through e-mail

• How to develop newsletters to send by e-mail

• How to leverage your current Web site, using auto responders

• How to put subscription forms and pop ups on your Web site

• How to reduce your overall advertising expenditure

• How to get measurable marketing results with instant feedback

• PLUS: Secrets and ideas from successful e-mail marketing experts, including actual examples and case studies.

This book offers you proven strategies and hundreds of tips for using the successful new method of e-mail marketing to increase your sales and profits.

Bruce C. Brown is the best selling author of How to Use the Internet to Advertise, Promote and Market Your Business or Web Site with Little or No Money. Bruce is finishing his 23rd year as an officer in the United States Coast Guard and is looking forward to retirement when he can concentrate on helping others succeed with their online businesses and marketing campaigns. He uses his 20+ years of expertise in financial management in conjunction with more than 12 years as a web designer, business owner, e-marketing consultant, and hardware and software specialist. He completed college during his military career, earning degrees from the University of Phoenix and Charter Oak State College. He currently splits his time between Washington, DC, and Land O Lakes, Florida, with his wife Vonda, and youngest son, Colton. His oldest son, Dalton, is a full-time student at the University of South Florida in Tampa (Go Bulls!), and his middle son, Jordan, is a full-time student at the University of Florida in Gainesville (Go Gators!).