HOME | NEW RELEASES | BESTSELLERS | BOOKSELLER LOUNGE | AUTHOR GALLERY | SUBJECT TREE | BOOKSTORE
CONTACT US | ABOUT US | INVITATION TO AUTHORS | CATALOGUE | REGISTER | LOGIN
    You are in Home Book Details
Business and Management
Investment, Stock Market and Personal Finance
Tax Planning
India
Politics and Current Affairs
Military and Strategic Affairs
Reference, Encyclopaedias and Dictionaries
Biography and Autobiography
Fiction and Literature
Religion and Spirituality
Career Guidance
Self Improvement & Self Help
Economics
The Art of Marketing
Top Marketers Reveal the Secrets of Successful Marketing
CEO Speak Series The Art of Marketing : CEO Speak Series : Vision Books : Book (ISBN: 8170946549)
Pages: 160
Price: Rs. 225
Format: Paperback
ISBN13/10: 9788170946540 / 8170946549
Availability: Yes
Latest Print in 2008
Buy Now
write comments
refer to friend

Top Marketers Reveal the Secrets of Successful Marketing

Packed in this uniquely innovative book is the expertise and experience of top marketing leaders from around the world. These successful and visionary marketers from GE, Cokes, FedEx, Yahoo!, American Express, Universe, reveal the secrets of the art of marketing, getting the best marketing for the buck, the impact of the Internet and technology, etc.:

  • How to create ties with consumers — and then stay connected with them

  • What is a brand — and how to build one

  • How to build a powerful marketing engine and the most important elements of marketing

  • Favourite marketing tools, including the evolving online interactive programs, data-based marketing, etc.

  • How to create a great marketing team

  • What constitutes a successful marketing campaign — and how to measure its success

  • How to become a marketing leader

  • The Internet and one-on-one marketing

  • Golden rules of marketing

  • The future of marketing.

From inside the minds of successful marketers, here are invaluable lessons and real-life examples for all marketers, CEOs, advertising and public relations professional and entrepreneurs. Lessons you can apply and profit from. Real-world lessons you can’t get anywhere else.



Reviews

"An insightful read for those who want to gain insight . . . lifetimes of knowledge and understanding."  —Anthony Russo, PhD, CEO, Noonan, Rosso Communications

"A great way to see across the changing marketing landscape at a time of significant innovation."  —David Kenny, Chairman & CEO, Digitas.

“Unique insights into the way the experts think and the lessons they’ve learned from experience.”  —MT Rainey, Co-CEO, Young & Rubicam/Rainey Kelly Campbell Roalfe


CEO Speak Series

"Real world advice from real experts"

This internationally acclaimed series provides real world lessons from C-level business leaders (ceo, cfo, cto, cmo, Partner) from some of the world’s most respected companies. Each chapter is a future-oriented look at the most important issues for success. Every contributor has been carefully chosen for his or her proven business expertise in order to give readers actual insights from the thoughts, perspectives, and techniques of accomplished professionals worldwide. Because so few books or other publications are actually written by executives in industry, this series presents an unprecedented look at contemporary issues never before available.

"What C-Level executives read to keep their edge and make pivotal business decisions. Timeless classics for indispensable knowledge." Richard Costello, Marketing Communications, General Electric

"Want to know what the real leaders are thinking about now? It’s in here." Carl Ledbetter, SVP & CTO, Novell, Inc.

"Unique insights into the way the experts think and the lessons they’ve learned from experience." MT Rainey, Co-CEO, Young & Rubicam/Rainey Kelly Campbell Roalfe

"A valuable probe into the thought, perspectives, and techniques of accomplished professionals. By taking a 50,000 foot view, the authors place their endeavours in a context rarely gleaned from text books or treatise."
Chuck Birenbaum, Partner, Thelen Reid & Priest

"A great way to see across the changing marketing landscape at a time of significant innovation."
David Kenny, Chairman & CEO, Digitas

"True insight from the doers in the industry, as opposed to the critics on the sideline." Steve Hanson, CEO, On Semiconductor

"What the bigwigs read"
Paul Simons, CEO, Ogilvy & Mather, UK

"Become an expert yourself by learning from experts" John Ferver, Co-Founder, Advertising.com

"An insightful read for those who want to gain insight . . . lifetimes of knowledge and understanding" Anthony Russo, PhD, CEO Noonan, Russo Communications

"A tremendous treasure trove of knowledge . . . perfect for the novice or the seasoned veteran" Thomas L. Amberg, CEO, Cushman, and Amberg Communications

"Real advice from real experts that improves your performance immediately" Dan Woods, CTO, Capital Thinking

"Easy, insightful reading that can’t be found anywhere else" Dominick Esposito, Vice – Chairman, BBO Selidman (???)

"A rare peek behind the curtains and the minds of the industry’s best" – Brandon Baum, Palmer, Cooley, Godward

"Captures the essence, the deep-down thinking processes of people who make things happen" Martin Cooper, CEO, Arraymann

"A wealth of real world experience from the acknowledged industry leaders you can use in your own business" Satish Gupta, CEO, Cradle Technologies


Other Books by CEO Speak Series

Want to look for books in similar categories
Some recent books on related subjects
 
back | top