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Indian Mutual Funds Handbook (5th Edition)
A Guide for Industry Professionals and Intelligent Investors
Sundar Sankaran Indian Mutual Funds Handbook (5th Edition) : Sundar Sankaran : Vision Books : Book (ISBN: 9386268191)
Pages: 344
Price: Rs. 750
Format: Paperback
ISBN13/10: 9789386268198 / 9386268191
Availability: Yes
Published in 2018
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Table of Contents

"I recommend this book to everyone who wants to make informed investment decisions" Shekhar Sathe, Kotak Mahindra 

Like in the US and Japan, mutual funds are becoming an indispensable investment avenue for Indian investors. This comprehensive handbook by an expert lays out the working of Indian mutual funds, their operational and regulatory mechanisms, the advantages and limitations of investing in them along with sensible approaches to personal financial planning. The author’s experience of handling hundreds of training programmes ensures an engaging and easy to understand approach to mastering the subject.

Highlights:

  • Benefits of investing in mutual funds; how they compare with other investment avenues.

  • The different types of equity, debt, balanced and liquid schemes available for investment — and the rewards and risks each one entails.

  • NAV — what it reveals, its calculation and finer nuances.

  • The costs of investing in mutual funds — loads, expenses and management fee.

  • Investing in gold, real-estate and art through mutual funds.

  • The safety net of mutual fund investing — information disclosure and investor protection stipulated by SEBI.

  • Smart Beta and performance attribution.

  • New in 5th Edition — SEBI's new mutual fund categories.



Reviews

"A comprehensive guide to the world of Indian mutual funds, its operational and regulatory mechanisms, the advantages and limitations of investing in them, along with a practical approach to personal financial planning. It highlights the finer nuances. . . ."  The Economic Times

"From his experience as a trainer in strategic management and financial markets, Sundar Sankaran visits the subject of mutual funds in a no-nonsense manner . . . Indian Mutual Funds Handbook is ideal for investors looking for a deeper understanding of mutual funds . . . Sankaran simplifies concepts for the layman."  Business World

"I recommend this book to everyone who wants to make informed investment decisions"  Shekhar Sathe, Kotak Mahindra

"Just the right book"  The Hindu Business Line

"The best book that I have come across for understanding mutual funds. Will be useful for employees of asset management companies, marketing intermediaries, investors and students — any one who wants insights into mutual funds in India."  M. Subramanian, CEO India, Barclays Bank plc.

"The common sense approach to mutual funds makes interesting reading."  C. Jayaram, Joint Managing Director, Kotak Mahindra Asset Management Co Ltd.

"I congratulate you for a genuine effort at demystification and to make understanding of mutual funds crisp and simple."  P.G.R. Prasad, former Managing Director, SBI Funds Management Pvt Ltd.

"If you think you know everything about mutual funds, read the book to find out how much you do not know!"  Prof. G. Sethu, former Dean, UTI Institute of Capital Markets

"Very comprehensive. Covers every topic relating to the mutual fund industry in simple language."  M.V. Suryanarayana, former Chief Exec, Jeevan Bima Sahayog Asset Mgt Co.

"An attempt to unfold various facets of mutual fund industry at a time when industry is poised for accelerated growth rate is a welcome move."  Manubhai Parekh, former Managing Director, BOB Asset Mgt Co. Ltd.

"The chapter on financial planning may catalyse several new business models in mutual fund distribution."  Niraj Chokshi & Jignesh Desai, Directors, NJ IndiaInvest

"For those who are joining the mutual funds show, Sundar Sankaran has just the right book for you. . . . And Sundar is confident you'd make money in mutual funds."  The Hindu Business Line


Sundar Sankaran

Sundar Sankaran is founder-director of Advantage-India Consulting Pvt. Ltd. (www.advantage-india.com) a 20-year old strategy consulting and knowledge incubation boutique. He has also founded finberry academy pvt ltd (www.finberry.org) and Stratberry Publishing (www.str atberry.com).

Sundar is renowned as an effective trainer, who can simplify concepts, and catalyse learning through linkages with day-to-day examples. He operates with equal ease at macro-level perspective programs as well as micro-drill-down programs. His programs, which cover the entire range from leadership to product to selling, are not merely for knowledge dissemination; they seek to bring change within participants, so that they are enthusiastic about the desired behaviour.

Wide experience across geographies, markets and products have helped Sundar conceptualise several unique seminars and workshops in the areas of strategy, economics, finance and financial markets. Within mutual funds, financial planning and wealth management, his programs span products, business development, selling skills, legalities and high-end data analytics.

Over the years, Sundar has trained over 20,000 participants belonging to leading mutual funds, including Kotak Mahindra, Fidelity, Standard Chartered, Canbank, Tata, LIC, UTI, SBI, HDFC, Optimix and BOB; banks, including Kotak Mahindra Bank, SBI, ICICI, HDFC, Citi, Deutsche, Standard Chartered, ABN Amro, Corporation Bank, Bank of Rajasthan, Bank of Baroda, Bank of India, PNB and State Bank of Hyderabad; financial product distributors, including Kotak Securities, JM Morgan Stanley Distribution, ICICI Capital, Cholamandalam Distribution, NJ IndiaInvest, Birla Sunlife Distribution, Integrated Finance and Bajaj Capital; and the media, including The Times of India, The Economic Times, Financial Express, Business Line, CNBC, across a range of innovative programs.

Sundar is a prolific writer. He has developed the courseware and examinations for over twenty certifications offered by apex education bodies such as SEBI’s National Institute of Securities Market (NISM), National Stock Exchange’s NCFM and Indian Institute of Banking and Finance.

Sundar provides consulting and research inputs to leading corporations on their corporate structure, business plan, financial structure, performance management systems, product portfolio, channel management, customer insights, learning models and technology strategies.

Sundar has worked in senior capacities at Bajaj Auto and Kotak Mahindra. His hands-on feel of financial markets and industry is well complemented by his academic qualifications from IIM Ahmedabad (1988), IIT Bombay, RA Podar College, Mumbai, Associate of the Institute of Company Secretaries of India (1992) and Associate of the Institute of Cost Accountants of India (1988).

His other passions include reading, Indian classical music and travel.


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