The Good, the Bad, and Your Business
Choosing Right When Ethical Dilemmas Pull You Apart
Jeffrey L. Seglin
The Good, the Bad, and Your Business : Jeffrey L. Seglin : Vision Books : Book (ISBN: 8170948282)
Price: Rs. 395
ISBN13/10: 9788170948285 / 8170948282
Published in 2011
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Table of Contents
choosing the right thing to do is the right thing to do in business
this book, New York Times syndicated columnist Jeffrey L. Seglin
how the good is good for your business, too. He reveals how successful managers
navigate the ethical dilemmas inherent in various dimensions
of business and how they make decisions that are good
both for short and long-term
health of the business and its people.
ethical conduct is waylaid in equating it to narrowly mean merely complying with
the law, rather than as "knowing the difference between what you have a
right to do, and what is the right thing to do." But perhaps the most
common challenge in embracing ethical behaviour is
the perception that doing the right thing does not always guarantee a
"good" business outcome. This may appear to be true in the short-term.
On the other hand, there is little doubt it does payoff in the long-term —
in both the pragmatic as well as the philosophical sense — in building
up the reputation of a business and in shoring up public confidence and
support for business.
world's greatest investor, Warren Buffett, once advised his son,
"It takes twenty years to build a reputation and five minutes to
ruin it. If you think about that you'll do things differently." Henry David
Thoreau once observed, "Goodness is the only investment that never
In this book, Jeff Seglin builds a strong case
why both are correct and shows how to successfully overcome the pitfalls to
building a truly ethical and highly successful business.
"This book shows how to successfully overcome the pitfalls to building a truly ethical and highly successful business" — The Hindu
"It's flat out superb" — Nancy K. Austin, coauthor, A Passion for Excellence
"Every executive who wants to build a successful business — with integrity — should read this book." — Jim Collins, author of Good to Great
"Will guide you through the minefields of decision-making involving ethical issues." — HR Magazine, USA
"This well-written guide delves thoughtfully into problems that business people have to struggle with every day." — Harvard Business School Working Knowledge
|Jeffrey L. Seglin|
L. Seglin is an editor-at-large at Inc.
magazine where he
writes a business ethics column called Black
& White. For the
1998-1999 academic year, he was a fellow in residence at the Center for the
Study of Values in Public Life at Harvard
University. He writes the monthly "Right Thing" column on business and workplace
ethics for the Sunday New
York Times. And
he is also an assistant professor in the graduate department of Writing,
Literature, and Publishing at Emerson
he was founding editor for the launch of Inc.
a quarterly management and technology magazine to which he contributes a column
called "Road Warrior." He also served as the inaugural editor of the first
two issues of "The State of Small Business," an annual publication from Inc.
that explores the small
addition to his work at Inc.,
Seglin is the author
and coauthor of more than a dozen books on small business, marketing, and
banking. And he has written articles for a variety of publications.
holds a master's degree in theology and literature from the
and an undergraduate degree in English from
West Virginia. He has two grown children, both of whom are teachers. He lives in
with his wife, Nancy. Seglin can be contacted via e-mail at firstname.lastname@example.org.
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