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The Zulu Principle
Making Extraordinary Profits from Ordinary Shares
Jim Slater The Zulu Principle : Jim Slater : Vision Books : Book (ISBN: 8170948010)
Pages: 336
Price: Rs. 395
Format: Paperback
ISBN13/10: 9788170948018 / 8170948010
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Published in 2011
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Table of Contents

This book is a modern investment classic and an international bestseller. A very simple idea, which the author calls The Zulu Principle, powers its fame and success — the idea that to make big profits, an individual investor should focus on a narrow area and fully master a few things. Such mastery then gives the individual investor an edge over professional investors who have access to vast, up to date information and news, analysts, charting experts, computer models, and what have you.

The book reveals and describes 5 different ways of applying The Zulu Principle for making big profits by buying shares of dynamic small cap growth companies, turnarounds, cyclical companies, shell companies, and industry leading companies. The author also explains when to buy such shares and, even more important, when to sell them — in essence, everything you need to know to make extraordinary profits from ordinary shares.


"Innovative, imaginative, original and fresh with sophisticated investment methods made to seem simple and glaringly obvious — if only you'd thought of them before"  Ivan Fallon, Sunday Times, London

"Jim Slater's book is very readable, alive and fascinating. For anyone seriously interested in investment, it is essential reading"  Lord Hanson

"Jim Slater . . . rode the waves with unprecedented skill, imagination and charisma . . . his book is an essential building block for understanding investment"  Sir James Goldsmith

Jim Slater

Jim Slater trained as an accountant. He first became interested in investment in the sixties, while a director at a British Leyland subsidiary. After publicising his methods via a column in The Sunday Telegraph, he launched the investment conglomerate Slater Walker, which he chaired until 1973. The company was known for its aggressive acquisitions in every area from banking to property. It collapsed in the 1973-4 recession, leaving Slater bankrupt to the tune of about £4m in today's money.

He fought his way back to prosperity through private property deals and writing for small investors. In 1990, he published his main work, The Zulu Principle. This popularised the use of a financial ratio devised in America, known as the PEG, or Price: Earnings Growth Ratio. He has since devised a monthly publication called Company REFS (Really Essential Financial Statistics), which helps investors to apply his system by listing PEGs and other key ratios and information on all UK companies.

Now living in Surrey, U.K., but far from retired, he is still very active in educating investors through his books and lectures. He is also a very active investor and a substantial shareholder in a number of public companies.

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