"Money,"
to alter a maxim somewhat, "is what makes a business go round."
Which is why
a clear understanding of finance provides business managers the insights they
need to grow their business and profits. Yet, typically, most non-financial
managers find themselves overawed by financial statements and unable to gain
vital business insights that a grasp of financial concepts affords. Needlessly
so, as finance expert N. J. Yasaswy convincingly demonstrates in this book.
Covering all important topics of business finance in a
free-flowing and easy-to-read style, Yasaswy demystifies the various underlying
concepts, illustrating key principles with real-life examples, including:
-
How to understand the balance sheet and the profit and loss
account.
-
Key financial ratios that help you figure out how well a business
is doing.
-
How cost leadership gives a business a competitive advantage.
-
Cost analysis for decision-making; cost reduction and cost
control.
-
Sources and cost of capital, including both equity and debt.
-
What is working capital
� and how to manage it efficiently.
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How to make sound pricing and dividend decisions.
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How to appraise the financial implications of "big-buys"
and new projects.
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Insights into venture capital, mergers and acquisitions.
-
How Indian and global financial system work,
. . . and
much more.
Finance is
not about accountancy, it's about assessing the health and vitality of a
business. It's about insights that can power business and profit growth. And,
that is the great value this popular guide offers non-financial managers,
businessmen and entrepreneurs. Finance professionals and students would equally
find it a profitable single-source reference and overview.
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