Software Product Management is a book of ideas and wisdom that guides managers to develop the software framework appropriate for their organization and company goals, understand the tradeoffs, and make the right decision. The book also addresses the challenges of product management in a period of increased commoditization of software technology products. By providing a historical context for the evolution of today’s software marketplace, it presents ideas for prospering in a rapidly changing environment.

Dispensing practical, usable information for experts and novices alike, Software Product Management is an acknowledged go-to reference for every IT product manager, programmer, CTO, and entrepreneur and anyone interested personally or professionally in software.

Idea to Product to Marketing to Sales:

• Software Product Types

• Evaluating ROI: From Software

• Stakeholders in Direct Sales Software

• Deliverables of a Software Product Manager

• Process Oriented Versus Market Reactive

• Technical Solutions for Methodologies

• Software Localization

• Business Development and Partnerships

• Practical Pointers & Management Myths

• Implications for Success and Failure in Software Product Management

Dan Condon held software product and program management positions at firms such as Microsoft, NetIQ, Rendition Networks, and Avasta. His interests and experiences span a variety of areas, ranging from operating systems, systems software, user-interface systems, applications management software, and software provided as a service. His earlier experience includes software engineering positions at Digital Equipment Corporation and Xerox, where he worked on operating systems and systems software. He is a graduate of the University of California, Berkeley, USA.