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It's When you Sell that Counts
Donald L. Cassidy It's When you Sell that Counts : Donald L. Cassidy : Vision Books : Book (ISBN: 8170945615)
Pages: 292
Price: Rs. 325
Format: Paperback
ISBN13/10: 9788170945611 / 8170945615
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You haven’t made your profits until you have the money in hand — and that doesn’t happen until you sell your shares.

Success in the stock market is only partially governed by which shares you buy, and when you buy them. The fact is that you actually realise your profits only when you sell. Fear, greed, and just plain confusion lead millions of investors to postpone selling their shares almost indefinitely, or at least till long after the right time is over.

While most investment books tend to deal primarily with the buying of shares, It's When You Sell That Counts focuses exclusively on the neglected but equally critical second side of the coin - selling:

  • How to deal with your emotional barriers to selling;

  • How to set your selling price targets;

  • How to time your sales in a bull market;

  • Selling versus holding in a bear market;

  • Special rules for selling low-priced shares.

Failure to sell at the right time is all-too-common a pitfall. Donald Cassidy's book will help you sell your shares profitably and turn your stock market success into money in the bank.


“Just as Peter Lynch stripped away the mystique of buying stocks… Don Cassidy successfully answers the question, ‘When do I sell?’”  —R. Jerry Falkner, CFA

“Makes the sell decision easy.”  —Business India

“This book should be required reading for all investors.”  —Patricia A. Bannan, Portfolio Manager, Phoenix Balance Fund, USA

“Deciding to buy a particular stock is easy . . . selling is a discipline that appears to elude the investor while being successfully implemented by professionals. This book will help.”  —Marilyn Cohen, President, Capital Insight Brokerage, USA

Donald L. Cassidy

Donald L. Cassidy is a senior research analyst with Lipper Inc., a Reuters Company. His specialty areas include closed-end funds, flows of money in mutual funds, investor psychology and behavioral finance. He was formerly a senior analyst with a regional brokerage firm based in Denver, Colorado, USA.

Mr. Cassidy is a cum laude graduate of the Wharton School at the University of Pennsylvania and is a member of the CFA Society of Colorado. He has lectured for CFA societies internationally and has twice served on the faculty of Harvard University's Annual Congress on the Psychology of Investing. Cassidy serves on the national speakers bureau of the American Association of Individual Investors and is program chair of its Colorado chapter.

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