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Marketing: Key to Business Success Today
C.N. ParkinsonM.K. RustomjiWalter E. Vieira Marketing: Key to Business Success Today : C.N. Parkinson,M.K. Rustomji,Walter E. Vieira : Vision Books : Book (ISBN: 8170944732)
Pages: 176
Price: Rs. 190
Format: Paperback
ISBN13/10: 9788170944737 / 8170944732
Availability: Yes
Latest Print in 2009
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It is one thing to make a good product or provide efficient service but it is critically important to market it effectively and profitably. Truly, the knowledge of marketing has become a vital key to success in today's world of business.

Marketing: Key to Business Success Today is a simply-written, practical book of terrific value to business executives and management students.

Topics covered in detail include:

  • Product Planning

  • Pricing

  • Distributing

  • Promotion and Advertising.

In this bestselling book you are sure to find at least a handful of great ideas — if not dozens of them — which you can put to practical, profitable use rightaway. It contains more down-to-earth commonsense than a whole library of learned and weighty books on marketing.



Reviews

“An effective and attractive publication”  —J.R.D. Tata

“Exceedingly successful and exceedingly useful”  —Peter F. Drucker

“An effective and attractive publication”  —J.R.D. Tata

“Exceedingly successful and exceedingly useful”  —Peter F. Drucker

“An excellent job of describing marketing ideas in an easy-to-understand manner”  —Philip Kotler

“An excellent job of describing marketing ideas in an easy-to-understand manner”  —Philip Kotler


C.N. Parkinson

C. Northcote Parkinson needs little introduction to his very large number of readers. He taught in universities as far apart as Illinois and Liverpool, Harvard and Malaya. He wrote the world-famous Parkinson’s Law and many other books which have sold in millions.


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