In 1991, while still at college, Kora Reddy began to trade the markets by trial and error. After obtaining his engineering degree, Kora worked with Fortune 500 companies in the field of telecommunication software. In late 1990s he turned his attention to using proprietary mathematical modelling and analysis for short term trading. In the early 2000s he was instrumental in developing automated trading strategies for a proprietary hedge fund based out of London.

Kora is currently co-founder of an early stage quantitative trading portal (http://stocksiq.in) for analysing and backtesting of listed stocks on the Indian stock market.