Investing Ratios Made Simple A Beginner's Guide to the Key Financial Ratios
Robert LeachVision Books : Investing Ratios Made Simple : Robert Leach : Book (ISBN: 8170948614) Pages: 184 Price: Rs. 295 Format: pb
ISBN13/10: 9788170948612 / 8170948614 Availability: Yes Published in 2012
Properly
used, financial ratios are an extremely effective method for an investor to
diagnose any company's financial health. This book explains in a simple, easy-to-read
style how you can use these powerful analytical
tools to help you pick the right companies to invest in.
Financial
ratios are typically classified into broad categories, such as profitability
ratios, investment ratios, dividend cover, margins, volatility, etc. As their
names suggest, each category probes a company's financial situation from a
different perspective. And each ratio analyses a specific aspect of a company,
such as its profitability, efficiency or liquidity.
Investing
Ratios Made Simple
looks at financial ratios from an investor's perspective, providing you
with a toolkit to assess a company's business strength. More, the book
simplifies and explains all the important ratios — and how to use them:
A
detailed definition of each ratio.
A
simple explanation of how each ratio is calculated.
A simple explanation about how it works.
The
significance of each ratio and how it is used.
How
an investor can best apply the insights provided by each ratio in making
investment decisions.
Together, the ratios provide an incisive x-ray of a company's
financial strength and will enable you to confidently assess a company's
investment-worthiness.
Robert Leach
Robert Leach, FCCA, ACA, is a chartered accountant, lecturer and
author of more than 40 books, mainly on financial topics. His books include The
Investor's Guide to Understanding Accounts. For two years he was a judge
of the Stock Exchange Awards for best published accounts. He has written
encyclopaedias on tax and payroll, and also writes for newsletters, magazines,
newspapers and anyone else who will pay him.
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