used, financial ratios are an extremely effective method for an investor to
diagnose any company's financial health. This book explains in a simple, easy-to-read
style how you can use these powerful analytical
tools to help you pick the right companies to invest in.
ratios are typically classified into broad categories, such as profitability
ratios, investment ratios, dividend cover, margins, volatility, etc. As their
names suggest, each category probes a company's financial situation from a
different perspective. And each ratio analyses a specific aspect of a company,
such as its profitability, efficiency or liquidity.
Ratios Made Simple
looks at financial ratios from an investor's perspective, providing you
with a toolkit to assess a company's business strength. More, the book
simplifies and explains all the important ratios — and how to use them: